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TeachMeFinance.com - explain DMA DMA The term 'DMA ' as it applies to the area of digital television can be defined as ' Designated Market Area. A term used by Nielsen Media Research to identify an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA in the U.S'. Previous 5 Terms: divisibility rules divisim division divisor DKA Next 5 Terms: DMLA DMNT DMSH DNA DNA About the author Mark McCracken Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English". Copyright © 2005-2011 by Mark McCracken, All Rights Reserved. TeachMeFinance.com is an informational website, and should not be used as a substitute for professional medical, legal or financial advice. Information presented at TeachMeFinance.com is provided on an "AS-IS" basis. Please read the disclaimer for details.